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Sway

the Irresistible Pull of Irrational Behavior
Feb 06, 2010Trevor_Jones rated this title 2.5 out of 5 stars
Fun & interesting. Part of this strange genre of books that can be read over a couple of evenings, conveying a lot of information with the barest exploration of ideas. See "Freakonomics". If you want a more complete treatment of these ideas, read Dan Gardner's Risk: The Science and Politics of Fear.