I wanted to read about the story about the iPhone, not anti-Apple propaganda. The author makes every effort to paint Apple as an evil dictatorship and gives them almost no credit for their accomplishments other than passing comments which he quickly downplays with other information. There are a few cool tidbits in there, like Exposé on mac is modeled after the similar hand waving action Tom Cruise uses to control his computer in Minority Report. But other than that, it is a finger pointing narrative rather than a true story of the iPhone. A message to the author (who uses an iPhone) Apple is not to blame for all of the worlds ills.