Comment

Hooked

How to Build Habit-forming Products
Apr 27, 2015lisatofts rated this title 4.5 out of 5 stars
The author’s goal is to provide “a deeper understanding of how certain products change what we do and, by extension, who we are.” Eyal explains why and how consumers get hooked on certain products and not on others. He then explains the steps and processes on how a business can create these hook-able products. The ‘Remember & Share’ sections at the end of each chapter are perfect for quick reference. Eyal includes ‘Do This Now’ sections listing specific questions, exercises and definitions. The diagrams, charts, and images are all very helpful in illustrating the concepts listed in this book. With his extensive gaming background, Eyal puts The Hook Model into perspective with games and app examples. This makes the text easy to follow for non-business school graduates. The most interesting and thought-provoking feature of this book is the way Eyal explains (several times) the positive uses for The Hook Model. He notes that trying to get people hooked on you product when it does not improve the user’s life is wrong and deceitful. Manipulating others is not supported. This is a very ethical and responsible way to approach this subject. This is a perfect book to get into the minds of consumer psychology. -- Tofts Reviews