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Hooked

How to Build Habit-forming Products
Jun 15, 2019carolwu96 rated this title 4 out of 5 stars
After becoming interested in #marketing last year, I’ve been reading books such as Brandwashed and Hooked. In essence, Hooked talks about a 4-step strategy for product managers to attract + maintain clients for their products. 1. Trigger (getting the target customers to want to use the products) 2. Action (getting them to actually use/try the products) 3. Variable reward (feedback to the users appealing to human needs/wants) 4. Investment (making them spend + want to come back to the product) This book included some methodologies that were helpful to beginners + product managers, and is a classic within the field. It is also easy to make connections between the model and existing products such as Pokémon Go, Apple, and Google. A recommended read for those who are interested in Marketing! For more, follow me on Instagram @ RandomStuffIRead