Nudge
Nudge Improving Decisions About Health, Wealth, and Happiness By Thaler, Richard H. Book - 2008

The thesis of this book was fairly thoroughly addressed in the first few chapters; the rest of it was reiteration using different examples.

Yes, it is interesting, but maybe I'm jaded because we learned this in business school marketing and management classes.

LR_Seattle's rating:
[]
[]
To Top