Nudge
Nudge Improving Decisions About Health, Wealth, and Happiness By Thaler, Richard H. Book - 2008

There are much better books on this topic - some of which Nudge refers to early on. Being written by two Univ of Chicago profs, it is obsessed with libertarian arguments against paternalism, leading to some convoluted reasoning to avoid some proven means of addressing of market failures. Much of the book is geared exclusively to a US audience, and you can pretty much skip the last half of the book. Some of the information is now surprisingly dated, as well.

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