Nudge
Nudge Improving Decisions About Health, Wealth, and Happiness By Thaler, Richard H. Book - 2008

This book is filled with useful information about how to help persuade and 'nudge' people. But the book is not as readable as other titles in the field ('Switch' springs to mind, as does 'Influencer'). This is Quaker Oatmeal, filling but not tasty, good for you, but not fun. Nothing wrong with it, but don't expect to breeze through on an afternoon.

rswcove's rating:
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