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Contagious

Why Things Catch on
May 16, 2013JCLKimG rated this title 4.5 out of 5 stars
Great read for professionals or business book clubs about how to make your product/idea/service catch on. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell.