Win Forever

Win Forever

Live, Work, and Play Like A Champion

Book - 2010
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"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'"

Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind=set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks.

Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights.

Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike.

Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."
Publisher: New York : Portfolio, 2010.
ISBN: 9781591843238
Branch Call Number: 796 CARROLL
Characteristics: x, 228 pages ; 24 cm.
Additional Contributors: Roth, Yogi
Garin, Kristoffer A.


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If the Seahawks don't make it back to the Super Bowl with Carroll at the helm, and win, the loss to the Patriots -- because of the pathetic call to throw a slant over the middle into the end zone -- will be forever associated with Carroll's name. That being said, WIN FOREVER is well written and a quick read. Pete Caroll is a Marin County guy who played defensive back and got his first coaching experience at the University of Pacific in Stockton. There he imbibed the existential psychology of Abraham Maslow and picked up the vocabulary of Michael Murphy and the Human Potential Movement popularized at Esalen Institute. No wonder the Seahawks under Carroll are such a cutting-edge dynamic team. The book mostly tracks Carroll's travails in his first unsuccessful go as an NFL head coach with first the Jets and next at New England post-Parcells and pre-Belichik before then moving on to his glory days at USC. Carroll's philosophy can be distilled in the motto "Win forever. Always compete." There is a lot of good stuff in WIN FOREVER. For instance, I didn't realize how important Carroll's stint as the 49ers defensive coordinator was to his development. Also, he has a lot of interesting stories about working for legendary Vikings head coach Bud Grant at Minnesota. We're lucky to have Pete Carroll here in the Emerald City.

Jan 31, 2015

I thought this was a great book. After reading this I now think of every opportunity as a competitive one.

Jun 18, 2013

You can always glean a few thoughts from a self help book, but honestly, don't waste your time with this one.

Apr 02, 2011

Okay book. I gave it 2.5 stars. I think I'd learn more from reading John Wooden's books. Watching the Seahawks will be a little different now that I've read this book.


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