The 1% Windfall

The 1% Windfall

How Successful Companies Use Price to Profit and Grow

Unknown - 2010
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"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

Publisher: New York : Harper Collins, c2010.
ISBN: 9780061684326
Branch Call Number: 658.816 MOHAMMED
Characteristics: xxix, 224 pages : illustrations ; 24 cm.
Alternative Title: One percent windfall


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