Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your Competition

Unknown - 2008
Rate this:

More uncommon common sense from the bestselling author of The Art of the Start .

In Silicon Valley slang, a 'bozo explosion' is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, 'If the two most popular words in your company are partner and strategic , and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense' . . . it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start , has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance-

How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask

Provocative, useful, and very funny, this 'no bull shiitake' book will show you why readers around the world love Guy Kawasaki.

Publisher: New York : Portfolio, 2008.
ISBN: 9781591842231
Branch Call Number: 658 KAWASAKI
Characteristics: xx, 474 pages ; 23 cm.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at LPL.

Try searching for Reality Check to see if LPL owns related versions of the work.

To Top