A Designer's Research Manual

A Designer's Research Manual

Succeed in Design by Knowing your Clients and What They Really Need

Book - 2009
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Publisher: Beverly, MA : Rockport Pub, 2009, c2006.
ISBN: 9781592535576
1592535577
Branch Call Number: 741.6068 VISOCKY
Characteristics: 192 pages : illustrations (chiefly color) ; 26 cm.
Additional Contributors: Visocky O'Grady, Kenneth

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