How 900 Million African Consumers Offer More Than You ThinkBook - 2009
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009.
Branch Call Number: 382.096 MAHAJAN
Characteristics: xii, 260 pages,  pages of plates : illustrations (chiefly color), maps (chiefly col.) ; 24 cm.