The Opinion Makers
An Insider Exposes the Truth Behind the PollsUnknown - 2008
The former Senior Editor at the Gallup Poll exposes how and why media polls manipulate public opinion, and discusses the consequences that affect all Americans. David Moore also outlines corrective solutions that will leads to polls that accurately relate the concerns of citizens to their government.
Publisher: Boston : Beacon Press, c2008.
Branch Call Number: 303.3809 MOORE D
Characteristics: xvii, 196 pages : illustrations ; 23 cm.