The Irresistible Pull of Irrational Behavior

Book - 2008
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Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay 208 dollars for a twenty-dollar bill? What caused the head of safety at KLM Airlines to disregard his training and the rules of aviation, leading to the deadliest airline crash in history? In SWAY, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, explain what these phenomena have in common by revealing the hidden psychological forces that drive irrational behavior. Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, the Brafmans reveal the ongoing dynamic forces that affect nearly every aspect of our personal and business lives, including: - Loss aversion: our tendency to go to great lengths to avoid perceived losses - The diagnosis bias: our inability to reevaluate our initial diagnosis of a person or situation - Commitment: our reluctance to change the course of a plan or decision, even when it's not working A lively and thought-provoking narrative in the bestselling tradition of Blink, SWAY shows how these and other psychological undercurrents distort logical thought, and reveals how readers can avoid falling victim to them.
Publisher: New York : Doubleday, c2008.
Edition: First edition
ISBN: 9780385524384
Branch Call Number: 155.92 BRAFMAN
Characteristics: xiii, 206 pages ; 22 cm.
Additional Contributors: Brafman, Rom


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Jan 18, 2017

A delightful analysis of less hairy apes (AKA humans). The Brafman brothers connect the dots between airplane crashes and our tendencies to act like idiots. They highlight dozens of examples that seem unbelievable at the surface, but then Ori and and Rom explain what is actually going on your mind to make you act like such a fool and how we can control these malfunctions. Makes you laugh, think and this book most certainly makes you grow.

kimberleyhklibby Jul 07, 2014

A great and interesting read.

Feb 06, 2010

Fun & interesting. Part of this strange genre of books that can be read over a couple of evenings, conveying a lot of information with the barest exploration of ideas. See "Freakonomics". If you want a more complete treatment of these ideas, read Dan Gardner's Risk: The Science and Politics of Fear.

gpetryk Sep 03, 2009

Easy Read. Worth the time investment


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