Sneaker Wars

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Unknown - 2008
Rate this:

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages.

In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pel#65533; to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

Publisher: New York : Ecco, c2008.
Edition: First edition
ISBN: 9780061246579
0061246573
Branch Call Number: 338.7685 SMIT B
Characteristics: xvi, 384 pages : illustrations ; 24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at LPL.

Try searching for Sneaker Wars to see if LPL owns related versions of the work.


  Loading...
[]
[]
To Top