The Secret Language of Leadership
How Leaders Inspire Action Through NarrativeBook - 2007
The book introduces the concept of narrative intelligence an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents anyone who is setting out to the change the world.
Publisher: San Francisco : Jossey-Bass, c2007.
Edition: First edition
Branch Call Number: 658.45 DENNING
Characteristics: xxiii, 279 pages : illustrations ; 24 cm.