The Art of Woo

The Art of Woo

Using Strategic Persuasion to Sell your Ideas

Book - 2007
Average Rating:
2
Rate this:
Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.
Publisher: New York : Portfolio, 2007.
ISBN: 9781591841760
1591841763
Branch Call Number: 658.85 SHELL G
Characteristics: vii, 312 pages : illustrations ; 24 cm.
Additional Contributors: Moussa, Mario

Opinion

From the critics


Community Activity

Comment

Add a Comment

Despite the scattered repetition and three appendixes that forced me to do follow the instructions to write the answers down on the blank separate piece of paper, I guess this is a very good business book, perfect for leadership class, marketing, accounting, personal finance and business.

Dr_Taco Nov 02, 2012

fantastic!

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at LPL

  Loading...
[]
[]
To Top