The Art of Woo

The Art of Woo

Using Strategic Persuasion to Sell your Ideas

Book - 2007
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Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.
Publisher: New York : Portfolio, 2007.
ISBN: 9781591841760
Branch Call Number: 658.85 SHELL G
Characteristics: vii, 312 pages : illustrations ; 24 cm.
Additional Contributors: Moussa, Mario


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Despite the scattered repetition and three appendixes that forced me to do follow the instructions to write the answers down on the blank separate piece of paper, I guess this is a very good business book, perfect for leadership class, marketing, accounting, personal finance and business.

Dr_Taco Nov 02, 2012



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