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Unknown, 2003
Current format, Unknown, 2003, , No Longer Available.
Unknown, 2003
Current format, Unknown, 2003, , No Longer Available. Offered in 0 more formats
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
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