Your Attention, Please

Your Attention, Please

How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Book - 2006
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'Your Attention Please' is the strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.
Publisher: Avon, Mass. : Adams Business, c2006.
ISBN: 9781593376871
1593376871
Branch Call Number: 659.1 BROWN P
Characteristics: xvi, 224 pages ; 19 cm.
Additional Contributors: Davis, Alison (Alison Bonnie), 1957-

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