You, Inc

You, Inc

The Art of Selling Yourself

Unknown - 2007
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In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
Publisher: New York : Warner Business Books, c2007.
Edition: First edition
ISBN: 9780446578219
0446578215
Branch Call Number: 658.85 BECKWITH
Characteristics: xx, 316 pages ; 20 cm.
Additional Contributors: Clifford, Christine K. 1954-

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