All Marketers Are Liars

All Marketers Are Liars

The Power of Telling Authentic Stories in A Low-trust World

Book - 2005
Average Rating:
Rate this:
Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

Publisher: New York : Portfolio, 2005.
ISBN: 9781591841005
1591841003
Branch Call Number: 658.8 GODIN S
Characteristics: xv, 186 pages ; 22 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Related Authors

Recommendations

Subject Headings

  Loading...

Find it at LPL

  Loading...
[]
[]
To Top