A Mad Look at 50 Years of Madison AvenueBook - 2005
• There are millions ofMADfans--not all of them are nuts! • Hundreds of favoriteMADad parodies • Classic humor in a classy package MADvertisingshowcases the very best ofMAD's fifty-plus years of takeoffs on Madison Avenue. Fans will thrill to hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazi≠ a section highlighting "legitimate" ads byMADartists; a discussion ofMAD's longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "TheMADMadison Avenue Primer." Silly, smart--and, at 24.95, cheap!--MADvertisingsells itself.
Publisher: New York : Watson-Guptill Publications, c2005.
Branch Call Number: 741.5973 MADVERTI
Characteristics: 224 pages : chiefly illustrations (some color) ; 27 cm.