Brand Hijack

Brand Hijack

Marketing Without Marketing

Unknown - 2005
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Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. brand hijacking relies on a radical concept - letting go.
Publisher: New York : Portfolio, 2005.
ISBN: 9781591840787
Branch Call Number: 658.827 WIPPERFU
Characteristics: vii, 280 pages : illustrations ; 24 cm.


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