Brand Hijack

Brand Hijack

Marketing Without Marketing

Unknown - 2005
Rate this:
Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. brand hijacking relies on a radical concept - letting go.
Publisher: New York : Portfolio, 2005.
ISBN: 9781591840787
1591840783
Branch Call Number: 658.827 WIPPERFU
Characteristics: vii, 280 pages : illustrations ; 24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at LPL.

Try searching for Brand Hijack to see if LPL owns related versions of the work.


  Loading...
[]
[]
To Top