Opt-in Marketing

Opt-in Marketing

Increase Sales Exponentionally With Consenual Marketing

Unknown - 2004
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7 proven steps for getting customers to "opt-in" to your marketing

CAN-SPAM and Do Not Call legislation, coupled with declining marketing response rates, are leading customers and prospects to opt out of unsolicited and untargeted communications at alarming rates. As a marketer, it's time for "you to act!

"Opt-In Marketing introduces the Consensual MarketingSM Opt-In Process (CMO), one of the most powerful methodologies ever developed for engaging your customers in unprecedented levels of dialogue and information sharing. CMO will enable your marketing efforts to provide powerful, timely, and relevant messages "as defined by the customer!

Results are astonishing:

"HP has seen marketing waste cut by 50% or more. Moreover, program results have improved by 3 times or more. In very controlled programs response rates have been 30%!"-

Garry Dawson,

Manager, Marketing Communications Strategy, Hewlett-Packard

"Customers spend more time filtering and editing out messages than they do responding to them. Consensual Marketing is the only answer. It gives the participant the power to create their own speed and rhythm of dialogue and gives them value for every move they make."-

David Sable
Vice Chairman and President Worldwide Operations, Wunderman

"Opt-in Marketing will show you how to transform your marketing program from a one-way push model to an interactive dialogue--one that acts upon your customers' individual preferences, provides value as your customer defines it, and "dramatically increases the ROI and revenue of your marketing efforts.

"Opt-In Marketing shows you step-by-step how to engage your customers in an unprecedented exchange of information and value.Companies who have implemented this powerful Consensual MarketingSM Opt-In Process have achieved: Double digit response rates Minimum 15% reduction in marketing waste Minimum 21% increase in sales Minimum 15% increase in custo

Publisher: New York : McGraw-Hill, c2004.
ISBN: 9780071435284
007143528X
Branch Call Number: 658.872 ROMAN E
658.872 ROMAN E
Characteristics: xiv, 296 pages : illustrations ; 24 cm.
Additional Contributors: Hornstein, Scott

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