How to Build Habit-forming ProductsBook - 2014
How do successful companies create products people can't put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
* Practical insights to create user habits that stick.
* Actionable steps for building products people love.
* Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Have you ever thought “I’ll just check in with >insert your favorite social media platform or online game here< and then I’ll >insert productive activity you need to undertake here<” only to find that 20, 30, or even 60 minutes have elapsed and left you feeling unfulfilled, vaguely guilty, and less motivated than you were before? Yeah. Me, too. We’re not alone. On average, folks who… (more)
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