Brains on Fire

Brains on Fire

Igniting Powerful, Sustainable, Word of Mouth Movements

Book - 2010
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Develop and harness a powerful, sustainable word-of-mouthmovement

How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community of avid scrapbookers? How is Best Buy planningto dominate the musical instruments market? By understanding theBrains on Fire model of tapping movements and stepping away fromthe old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable stepsfor creating a word-of-mouth movement for corporations, products,services, and organizations. It takes you step-by-step through thenecessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouthmovement Describes 10 lessons to master and create a powerful,sustainable movement The Brains on Fire blog is often ranked in the top 100 ofAdAge's Power 150 Marketing Blogs
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010.
ISBN: 9780470614181
0470614188
Branch Call Number: 659.13 BRAINS O
Characteristics: xxxiii, 184 pages : illustrations ; 23 cm.
Additional Contributors: Phillips, Robbin

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